Creative Direction
I have directed and maintain an organizations vision for many brands, turning ideas and brand messaging into visuals. This involved organizing and managing the workflow of branding and creative agencies, freelance designers and photographers. Through my creative direction I was responsible for maintaining the vision for a restaurant group’s 20+ brands through the creation of brand identity, collateral, photography, print and online marketing, and social media. This also included leading the process of presentation, feedback and rounds revisions while keeping projects on budget and deadline.
Brand identity
Logo, look and feel, collateral, packaging and more.
Brand identity
Logo, look and feel, collateral, packaging and more.
Bourbon Steak Private Events Sales Kit | Creative by Wednesday Seven
Bourbon Steak Santa Clara Cocktail Menu | Creative by Wednesday Seven
Pizza Burger Logo | Creative by Wednesday Seven
Pizza & Burger Menu & Collateral | Creative by Wednesday Seven
Wit & Wisdom Patio Menu | Creative by Wednesday Seven
Wit & Wisdom Menu Design | Creative by Wednesday Seven
Collateral
Logo, Look and feel, Collateral, web presence, print and online marketing messaging, and social media
Indie Girl Partner Map | Creative by Unit
Hawker Station Stanchion Signs | Creative by Unit
Down the Hatch | Creative by Wednesday Seven
Digital
Website, Email Marketing
Bourbon Steak Email Blast | Creative by Wednesday Seven
Wit & Wisdom BBQ Email Blast | Creative by Wednesday Seven
Email Blast | Creative by Wednesday Seven
Opening Splash Page
Mina Classics Email Blast | Creative by Wednesday Seven
Michael Mina Wine Club Website | Creative by MMWC
Wine Club Bastille Day Check Stuffer | Creative by WWMC
Down the Hatch Email | Creative by Wednesday Seven
New Years Email Blast
Father's Day Email Blast
Photography
Oversaw photoshoots from concept to day-of art direction (and many times food stylist), as well as approved and selected photography for various usage.
MARGEAUX Brasserie
MINA Restaurant Group | Chicago, Illinois
Photography by: Huges Galdones
Stripsteak
MINA Restaurant Group | Waikiki, HI
Photography by: David Murphey (Food) and Mariko Reed (Interiors
